Kbeauty Trends Triggered By COVID-19
The clean beauty trend that was gaining momentum before COVID 19 has become even more relevant now as we navigate through this pandemic. Our skin is our first line of defence and personal perception of safety has shifted to skin barrier protection.
“If the skin microbiome is in balance, then your skin can function at optimal levels,” Dr. Nathan Brown, virologist and vice president of science and development at Ellis Day Skin Science, shares. “More specifically, the bacteria and fungi in the skin microbiome can use their energy to produce antimicrobial peptides that help maintain skin health by preventing pathogens from growing. These good microbes can also stimulate skin cells to produce antimicrobial peptides that destroy viruses. If the skin microbiome is out of balance, then these good microbes cannot protect us from pathogens very well.” Allure Magazine
Taking more Vitamin C and immunity boosting foods and supplements now has consumers focusing on getting these same ingredients into their skincare. Building a solid skincare routine that includes a low pH cleanser; moisturizers that contain ceramide and peptides is key in preventing a compromised skin barrier. When the microbiome is disturbed, skin rashes, acne, inflammation and dryness occur which can allow for exposure to viruses.
5 Skin Barrier Protection Trends In Kbeauty Triggered By COVID 19:
- Korean skincare brands have always been in the forefront of offering formulations with plant-based ingredients and this continues to be an important requirement by the consumer.
- Less focus on makeup and more on building the best skin hygiene habits and health.
- New protective product packaging and application to keep products sanitized.
- Hand sanitizers that do not destroy skin barrier.
- Vitamins in beauty products such as vitamin c, ceramide, peptide, propolis, and ginseng are most popular.
Optimal skin health and safety starts and ends with a solid skincare routine that includes protective formulations packed with antioxidants and skin strengthening abilities.
